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Commerce Ministry Campaign to Focus Pakistan During Soccer World Cup 2002

Islamabad, March 29, 2002. Ministry of Commerce is gearing up to launch a campaign through Export Promotion Bureau (EPB), which will be prudently focus Pakistan during the Football World Cup 2002 when whole world would be watching. The campaign which will target football trade of the world, importers of Pakistan export products, amateur and professional players of soccer, social, trade, industrial and political opinion leaders of the world and of Pakistan, will help greatly in improving the perception of Pakistan in all sectors including exports/investment.
This was disclosed in a meeting of Export Development Fund (EDF) which was chaired by Federal Minister for Commerce, Industries and Production Mr. Abdul Razak Dawood, here today. The meeting also deliberated at length about the establishment of Expo Centre at Lahore.
Mr. Dawood urged upon the board members to utilize the EDF judiciously for boosting the trade activities and attracting the foreign investment. He said the EPB proposed campaign through "Football World Cup 2002" will bring back strong image building and perception improvement. He further said that this will provide a great opportunity to EPB to capitalize, through large viewer ship of the world the fact that the football industry in Pakistan is "world class" and football used in the world are by and large produced in Pakistan. While giving his views about Expo Centre, Mr. Dawood said that this will allow exporters to market their products in a better way and to conduct fair and exhibitions which will provide recognition to manufacturers. It also aims to provide a platform to foreign manufacturers jointly with local exporters, to effectively market their products.Chairman EPB Mr. Tariq Ikram said that Government of Punjab has provided 400 Kanals land for this centre.

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